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- By Tony Cook
- 18 May 2026
Premier League clubs are confronting the possibility of increased salary costs after the official declaration in the budget that earnings from personal branding will be classified as income from April 2027.
This adjustment will leave many elite footballers with significantly larger tax bills, and several agents have said that this is likely to be passed on to clubs, particularly for athletes who sign new contracts before the measure takes effect.
Many players receive branding income directed to limited companies for commercial earnings, such as endorsement agreements and advertising income. From April 2027, these will be subject to the highest band of income tax, instead of the company tax level of 25 percent.
Some Premier League players recruited internationally are understood to have clauses in their contracts that hold their teams responsible for any significant changes to the Britain’s taxation system, but those who do not are likely to demand increased pay.
A significant number of athletes negotiate contracts based on take-home earnings, with clubs managing their tax obligations, a trend likely to continue. Branding income often constitute a notable portion of footballers' earnings, which is permitted by the tax authority if the sum is considered commercially realistic and does not exceed 20 percent of overall income, so the increased tax liability for clubs may be considerable.
“With these changes, the authorities is ensuring compensation aligns with equitable tax treatment, and giving a clearer picture of the wage bills driving economic viability discussions in English football. We can expect some short-term pain as clubs adjust, but in the long run this encourages greater integrity, accountability and confidence in the economics of the game.”
This official step follows a extended crackdown by the tax office on players' income, which has recouped vast sums of money in unpaid tax.
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